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Janhavi Maniar

The Digital Camera Epidemic

As the Y2K infection continues to spread through Gen-Z and popular culture, one of the main aspects it has brought back from the 2000s is the use of digital cameras. In the early 2000s, people began to shift away from traditional film cameras towards digital counterparts. These new cameras were much more convenient to use and less time-consuming. Over time, smartphone cameras completely overtook the digital market and became the norm. However, the early 2020s marked the return of the Y2K aesthetic, and digital cameras became a booming market once again. 

Part of the reason Gen-Z loves digital cameras so much is the sense of nostalgia they depict. Their distinct aesthetic makes them stand out more than a regular phone camera, an attribute well-received by our generation. The ability to authentically define your own style and differentiate from others makes digital cameras a beloved product. Additionally, social media has played a huge role in the popularity of digital cameras, as influencers and celebrities have made them an ‘it-girl’ staple. A similar trend was seen with Polaroid cameras prior to the digital camera craze. It will be interesting to see how the revival of digital cameras plays out - will it disappear like many other trends, or is it here to stay?


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